Fully managed pricing for Shopify sneaker stores

Your pricing strategy,
automated.

We build and manage a pricing engine around your exact rules. Combine market data, competitor prices, stock levels, costs and custom conditions to keep every Shopify price current, without maintaining the system yourself.

Plans from €99 every four weeks. Onboarding included. Cancel anytime.

Inputs we maintain Marketplace data Last sales Competitor prices Costs & fees Stock & location Product attributes

Manual pricing stops working long before your catalog stops growing.

It isn't only about saving time. Every stale price is a quiet commercial risk: margin left on the table, or an order you can't fulfil profitably.

Case 01

One price across every size

You list a shoe at a single price, but EU 40 and EU 45 cost very different amounts on the market. Some sizes sell too cheap; others sit unsold.

EU40 €349 · EU45 €349 → should be €312 / €455
Case 02

A restock drops the market

A restock floods supply and the market price falls. Your listing is still at yesterday's higher price, so the orders quietly stop coming in.

you €290 · market now €245no orders
Case 03

Value climbs, price doesn't

A pair appreciates. Competitors have already moved. You keep selling far below the market until someone notices, usually the customer.

you €410 · competitors €480+€70 left on the table

Tell us how you price. We build the engine.

01

Connect Shopify

Grant limited access to your products and pricing, nothing else. No new dashboard to set up.

Connect your store in around five minutes.

02

Define your rules

Explain the data, margins, stock conditions and competitor relationships you want us to use. We translate that into a reliable engine.

Your strategy, in your words.

03

Let it run

We update your store automatically and keep the system running: sources, changes and edge cases, handled.

Kept current, without the maintenance.

Pricing logic

As simple or as specific
as your strategy needs.

From a fixed markup to multi-source, size-level rules. The same engine grows with what your store actually does.

basicStockX price + fixed margin €401 source
+Lowest market price including fees & VATcosts modelled
+Competitor price − target difference €15competitor-relative
+Different rules by product value & release yearconditional
+Separate logic for preorder vs in-stockinventory-aware
+Min margin · max change per update ±8%guardrails
fullMultiple competitor & marketplace inputs, weightedmulti-source

If the logic can be clearly defined, we can usually automate it. You keep control of the strategy. We handle the implementation.

Different inventory deserves different rules.

Preorder

Priced for the live market

Tie preorder prices to the current market so they follow it up or down, and never sit stale when the market moves.

In-stock

Protect what's on the shelf

Physical stock can follow its own rule, or hold a fixed price while everything else moves with the market.

Sale

Discounts that stay intentional

Keep sale products on their own logic instead of letting an automated rule quietly undo the promotion.

Protected locations

Some shelves stay untouched

Exclude specific Shopify locations so pricing only ever moves the inventory you want it to.

Fixed price

Hold a price on purpose

Pin individual products or variants to a set price and leave the rest of the catalog automated.

Unavailable in market

Safe when a source goes quiet

When a listing can't currently be sourced, the engine holds rather than guesses, and flags it.

Managed service

No dashboard to babysit. No pricing system to maintain.

Tell our team what should change through your direct support channel. We implement and maintain the pricing logic for you.

  • -We configure the logic. You describe how your store should price; we build and refine the engine.
  • -You refine in plain language. Send changes directly, no formulas to edit, no code to touch.
  • -We maintain the sources. Integrations, source changes and monitoring are handled on our side.
  • -You keep the strategy. Every rule stays yours. We only execute what you decide.
  • -Support when you need it. Reach the team by message or call as questions come up.

One product, priced end to end.

01A shoe and its sizes appear.AJ1 'Chicago' · EU 40-46
02Market prices load per size.StockX · lowest ask + fees
03Competitor pricing comes in.Shopify competitor · relative rule
04Stock status is checked.in-stock vs preorder · location
05Your store rules are applied.margin · guardrails · rounding
06Shopify prices update.every size, independently
07A protected in-stock size stays untouched.EU 44 · held on purpose

Built inside a sneaker store,
not around a software trend.

SOSUKICKS needed reliable automated pricing, and the available suppliers, scripts and tools couldn't be trusted with a live sneaker business. So we built our own, and it still runs the store today.

Pricing.Shoes runs in production at SOSUKICKS, every day.

You stay in control. We keep it running.

HistoryTwo weeks of pricing history

Every change is retained so you can see exactly what moved and when.

RollbackRestore previous prices

Roll a product, or a batch, back to an earlier price when you need to.

ExplainableSee how a price was set

Every price traces back to its source and rule. No black box.

PermissionsProducts & pricing only

Limited Shopify access: we touch pricing, and nothing beyond it.

GuardrailsMax change per update

Set ceilings and floors so no single update can swing a price too far.

ExclusionsProducts & locations you protect

Exclude specific items or Shopify locations from automation entirely.

MaintainedSources handled on our side

When a data source changes, we adapt it, so you don't have to notice.

Direct supportReach the team directly

Message or call the people who run the engine, not a ticket queue.

Pricing

Pricing automation, from

€99every four weeks · billed per 28-day cycle
Weekly updates Three times per week Daily updates

Plans scale with how often your prices should move. No product or variant limits on any plan.

  • +No setup fee
  • +Onboarding included
  • +No product or variant limits
  • +Cancel anytime
  • 30-day money-back guarantee

Questions, answered plainly.

What are prices based on?+
Whatever your strategy calls for: marketplace data, last sales, competitor prices, product value, costs, VAT and fees, stock status and location, product attributes, and your own conditions. We combine the inputs your store actually uses.
Can you work with my own pricing formula?+
Yes. You describe how your store prices, in plain language, and we build the engine around it. If the logic can be clearly defined, we can usually automate it.
Can prices be rounded?+
Yes. Rounding rules are part of the engine: round to your preferred increments, apply charm pricing, or set per-band rules for different price ranges.
Can Pricing.Shoes use last sales?+
Yes. Recent sales can feed pricing directly, either as a primary input or as a check against market and competitor data.
Can it monitor my competitors?+
Shopify competitors are straightforward to track and price against. Other sources can be integrated when it's feasible to do so reliably. We'll tell you honestly during the demo.
Does it work with in-stock and preorder products?+
Yes, and they can be priced by separate rules. Preorder pricing can track live sourcing cost while in-stock inventory follows its own logic or holds a fixed price.
Does it have a dashboard?+
There's no dashboard for you to operate. That's the point. We configure and maintain the engine, and you refine it by telling us what to change through your direct support channel.
How often are prices updated?+
Depending on your plan: weekly, three times per week, or daily. Prices are kept current on a schedule. We don't claim real-time, and we don't need to.
What happens when market data is unavailable?+
The engine holds the last good price rather than guessing, and flags the affected products. We maintain the integrations and handle source changes so gaps are the exception, not your problem.
Which Shopify permissions are required?+
Access to products and pricing only. We don't request anything beyond what's needed to keep your prices current.
Can I exclude products or inventory locations?+
Yes. Individual products, variants, and entire Shopify locations can be excluded so automation only ever touches the inventory you choose.
How quickly can I cancel?+
Anytime, with no lock-in. There's also a 30-day money-back guarantee if it isn't the right fit.

Tell us how your store prices sneakers.

We'll show you how Pricing.Shoes can turn your current strategy into a fully managed pricing engine, using a live store or a tailored pricing playground.

Book a demo

Plans from €99 every four weeks · Onboarding included · Cancel anytime